We were approached by Coventry University to re-design their full-time prospectus.
Our initial starting point was to assess every aspect of the design, from the format through to the use of images.
Early on, we identified that the success of the project would be in creating a realistic view of the University and Coventry. We therefore spent an extensive amount of time and effort to ensure that all of the imagery in the prospectus depicted real life at Coventry University. We used, wherever possible, images of real staff and students and where necessary invested in new bespoke photography.
We extended this approach to all parts of the publication. This resulted in us incorporating additional elements such as, student testimonies and facts about the University and city throughout. This gives potential applicants an accurate snapshot of life at Coventry University.