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Kraken Creative


Undergraduate Prospectus 2010


Coventry University



  • Coventry University Prospectus 2010
  • Close Up of Badges
  • Inner Pages
  • Close Up
  • Inner Pages
  • Inner Pages
  • Inner Pages
  • Inner Page
  • Close Up of Page
  • Badge

Badges, Badges, Badges…

We were approached for the second successive year to design Coventry University’s full-time undergraduate prospectus.

Building on the success of the previous prospectus, we created a new identity for this year’s design. The concept uses a variety of badges to reflect the diversity of subjects, interests and personalities that make up the University.

The identity was created so that it is flexible. It can be tailored for use in other promotional materials and University literature. For example, those requesting a prospectus through the University receive a real badge affixed to the cover.

We improved the structure and layout of the content by listening to feedback provided by staff and students about the previous year's prospectus.

334 pages
17 x 25cm
Spot varnish on cover
Print Design