We were approached for the second successive year to design Coventry University’s full-time undergraduate prospectus.
Building on the success of the previous prospectus, we created a new identity for this year’s design. The concept uses a variety of badges to reflect the diversity of subjects, interests and personalities that make up the University.
The identity was created so that it is flexible. It can be tailored for use in other promotional materials and University literature. For example, those requesting a prospectus through the University receive a real badge affixed to the cover.
We improved the structure and layout of the content by listening to feedback provided by staff and students about the previous year's prospectus.